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Proxxie vs GoHighLevel
GoHighLevel is an all-in-one CRM and marketing platform for agencies, and its Conversation AI is an add-on billed per client account. Proxxie is a dedicated AI website chatbot for agencies, with client chatbots included in a flat monthly plan.
Choose GoHighLevel if
- You already run your clients on GoHighLevel and want everything in one CRM.
- You want the AI to reply on more than the website and help book appointments into calendars.
- You need funnels, email, SMS and pipelines as well as a chatbot.
- Your clients get few chats, so pay-per-use AI costs very little.
Choose Proxxie if
- You want a website chatbot without learning or paying for a full CRM.
- You'd rather have client chatbots included in one flat plan than an AI charge per client account.
- You want to be live quickly: paste the content, test it, add one line of code.
- You want a white-label widget on Growth and Pro, on any website your clients use.
Side by side
Built for
- Proxxie
- Agencies adding AI website chatbots for their clients
- GoHighLevel
- Agencies running clients on an all-in-one CRM: funnels, email, SMS, calendars and pipelines
How you pay
- Proxxie
- A flat monthly plan, with client chatbots included
- GoHighLevel
- A platform plan, plus AI for each client account: pay per use, $50/month (1,000 responses) or $97/month (unlimited, fair use)
Starting price
- Proxxie
- $197/month for 5 client chatbots (Starter)
- GoHighLevel
- $97/month for 3 client accounts, or $297/month for unlimited, with AI billed on top
Try it
- Proxxie
- 14-day free trial, no credit card
- GoHighLevel
- 14-day free trial
AI answers from your content
- Proxxie
- Yes, from each client's own knowledge base
- GoHighLevel
- Yes, Conversation AI answers from a connected knowledge base
Appointments
- Proxxie
- No. It saves the name and email of visitors who want a follow-up
- GoHighLevel
- Can help book appointments into HighLevel calendars
CRM, email and SMS
- Proxxie
- No, chatbot only. Leads go to your dashboard and an email alert
- GoHighLevel
- Yes, built in
White-label
- Proxxie
- Chat widget fully white-label on Growth and Pro. Starter shows "Powered by Proxxie"
- GoHighLevel
- Custom domains on every plan; white-label desktop app on Agency Pro; mobile app on Enterprise
Client chatbots
- Proxxie
- 5, 15 or 40 (Starter, Growth, Pro)
- GoHighLevel
- 3 client accounts on Starter; unlimited on Unlimited and Agency Pro
GoHighLevel details checked October 1, 2026 on their pricing page and their AI pricing guide. Plans change, so check their site for the latest. GoHighLevel is a trademark of its owner; Proxxie isn't affiliated with it.
The main differences
An all-in-one platform vs. a dedicated chatbot
GoHighLevel's Conversation AI lives inside a full CRM, so it can work with your pipelines, calendars and messaging. That's powerful if your clients already run on it, and a lot to take on if all you need is a website chatbot. Proxxie does that one job, on any website, with nothing else to set up.
How the price adds up per client
On GoHighLevel, AI is billed for each client account you turn it on for: by usage, or $50 or $97 a month per account, on top of your platform plan. On Proxxie, client chatbots are part of the plan: 5 on Starter at $197/month, 15 on Growth at $397/month and 40 on Pro at $697/month.
You can use both
Proxxie isn't a CRM and doesn't try to replace one. If your agency runs on GoHighLevel, you can still add Proxxie's one line of code to a client's GoHighLevel site or funnel. Leads arrive in your Proxxie dashboard and as an email alert; they don't sync into GoHighLevel automatically.
Can I use Proxxie on a GoHighLevel website?
Yes. Proxxie installs with one line of code, which you can add to GoHighLevel sites and funnels. Leads are saved in your Proxxie dashboard and sent as an email alert; they don't sync into GoHighLevel's CRM.
Can Proxxie book appointments like Conversation AI?
No. Proxxie answers questions from your client's content and saves the name and email of visitors who want a follow-up. If you need the AI to book into calendars, GoHighLevel is the better fit.
Is Proxxie cheaper than GoHighLevel Conversation AI?
It depends on your clients. With low chat volume, GoHighLevel's pay-per-use AI can cost very little. Proxxie's agency plans are a flat price with the client chatbots included, so the cost doesn't change with how many conversations each client gets.
Can I white-label Proxxie?
Yes, on Growth and Pro the chat widget shows only your client's branding, with no mention of Proxxie. On Starter it includes a small "Powered by Proxxie" link.
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