How to Resell AI Chatbots Under Your Own Brand

To resell AI chatbots, use a white-label platform that lets you build a chatbot for each client under your agency's name, train it on the client's business content, and embed it on their website. You set your own price, handle onboarding, and keep the relationship. The platform stays invisible; your clients see your service.

Many agencies already sell websites, ads, or social media to small businesses. A chatbot fits naturally alongside those services, because it makes the client's website do more with the traffic you're already sending it.

What "white label" actually means

A white-label chatbot platform does the technical work: the AI, hosting, and the chat widget. You put your agency's name on the service. In practice, that usually means:

• The chat widget carries the client's branding (their name, colors, logo), not the platform's
• You manage all your clients from one dashboard
• You invoice clients directly at whatever price you choose

Check exactly what's hidden before you commit. Some platforms remove their name from the widget only on higher plans, and some still show it in emails or on login pages. If you're weighing white label against simply referring clients, see white label vs. referral.

Step 1: Pick who you'll sell to

Chatbots are easiest to sell to businesses that:

• Get a steady stream of questions (dental offices, home services, salons, law firms, real estate)
• Miss inquiries when they're busy or closed
• Already trust you with their website

Starting with one industry helps. You'll reuse the same knowledge base structure, demo, and sales pitch for every client in it. For where to look, see how to find your first clients for AI chatbot services.

Step 2: Build a demo before you pitch

Nothing sells a chatbot like watching it answer real questions. Build one for a prospect's business using their public website, then show it to them. Ask it the questions their customers actually ask.

Keep demos honest. If the chatbot doesn't book appointments or send text messages, don't let the prospect assume it does.

Step 3: Package the service

Clients buy outcomes, not software. A simple package might include:

• Setup: building the chatbot, writing the knowledge base, matching the brand
• Installation: adding it to their website
• Upkeep: updating content when hours, prices, or services change
• Check-ins: reviewing questions the bot couldn't answer and filling gaps

Most agencies charge a one-time setup fee plus a monthly fee, commonly $200–500/month per chatbot.

Step 4: Onboard with a questionnaire

The chatbot is only as good as its content. Send each new client a short questionnaire covering hours, services, pricing, policies, and their 20 most common questions. The knowledge base checklist works as a ready-made starting point.

Step 5: Install and test

Most chatbots install by pasting one line of code into the website, often in the site builder's settings. Before you call it live, test it with 10 real customer questions and fix any gaps.

Step 6: Keep it useful

Clients cancel services they forget about. Stay visible:

• Update content whenever the client changes something
• Share a short note each month on common questions visitors asked
• Suggest content additions when the bot couldn't answer something

Mistakes that cause cancellations

• Overpromising. If you sell it as "never miss a lead" and a visitor leaves without sharing contact details, the client feels misled. Promise what it does: answers questions around the clock and saves the contact details of visitors who reach out.
• Thin content. A chatbot trained on a single web page gives weak answers.
• Set and forget. Outdated hours or prices erode trust quickly.

How Proxxie fits

Proxxie is a white-label AI chatbot platform built for this model. You create a chatbot per client, train it on their content, brand it to match their site, and copy a one-line embed code. On the Growth and Pro plans the widget is fully white-label, with no Proxxie branding. Starter shows a small "Powered by Proxxie" link. See pricing for details.

Frequently asked questions

Do clients know which platform I use?

With a true white-label setup, the widget shows the client's branding, not the platform's. Check each platform's plans, since branding removal is sometimes limited to higher tiers.

Do I need technical skills?

Not much. Setup is mostly writing good content and pasting an embed code into the client's site builder.

How many clients can I manage?

It depends on the platform plan. Most price by the number of chatbots.

What if a client's customers ask something the bot can't answer?

A well-set-up bot says it doesn't know and offers to save the visitor's contact details. Review those gaps regularly and add the missing information.

Try it with your own business. Proxxie builds an AI chatbot from your content. Paste in your information or add pages from your website, test it, then add it to your site with one line of code. Start your free 14-day trial. No credit card required.